Little River Canyon Center
Logo + Branding
Dec. 2022
Skills Used: Graphic Design, Logo Design, Typography Design, Branding
Project Brief: Little River Canyon Center is a JSU-owned nature preserve located in Fort Payne, Alabama. A brand refresh is needed and wanted by the organization.
Strategy: I created an icon-based logo that simplifies the beautiful river that runs through the canyon and reworked it to look like an "L" in the negative space of the logo. For the type, I used a clean + neutral serif typeface that can appeal to all ages and demographics. I used a cool blue as a central color to represent the calming nature of the water rushing through the canyon.