Little River Canyon Center
Logo + Branding
Dec. 2022
Skills Used: Graphic Design, Logo Design, Typography Design, Branding
Project Brief: Little River Canyon Center is a JSU-owned nature preserve located in Fort Payne, Alabama. A brand refresh is needed and wanted by the organization.
Strategy: I created an icon-based logo that simplifies the beautiful river that runs through the canyon and reworked it to look like an "L" in the negative space of the logo. For the type, I used a clean + neutral serif typeface that can appeal to all ages and demographics. I used a cool blue as a central color to represent the calming nature of the water rushing through the canyon.

Logo that LRCC previously had.

Tote Bag
Tote Bag
Building Sign
Building Sign
Business Card
Business Card

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