2025 Gamecock Orientation (GO!)
Branding Identity
May 2025
Skills Used: Branding Identity, Editorial Layout, Typography Design, Apparel Design, Vector Illustration
Project Brief: Every summer, Jax State hosts Gamecock Orientation (also known as GO!) for new students. Each year, the coordinators behind GO! create a new theme to base their orientations around. This year, GO! landed on: "Your Home, Our Legacy".
Strategy: The GO! team expressed a want for a blue-yellow gradient to echo the sunsets seen in Jacksonville. Additionally, they wanted some kind of road signage/map use. The main asset on the cover is hand-lettered, and the small sparkle marks where Jacksonville is in relation to the state of Alabama. Additionally, the background has a faint map of Jacksonville. This same design is echoed in the t-shirt design. This was a full brand identity, reflected in the shirts, the GO! Guide, way-finding signage, postcards, student and guest passes, and other orientation booklets for multiple departments across Jax State's campus.
Image Courtesy of JSU
Image Courtesy of JSU
Image Courtesy of JSU
Image Courtesy of JSU
Image Courtesy of JSU
