Wild West Music Fest
Logo + Branding
Dec. 2023
Skills Used: Branding, Vector Illustration, Photo Manipulation, Logo Design, Apparel Design, Typography Design + Layout
Project Brief: Wild West Music Fest is an electrifying celebration of sound and spirit set against the iconic backdrop of Red Rocks Amphitheater in the heart of Denver, Colorado. This three-day musical extravaganza promises to be a thrilling journey through the diverse landscape of contemporary music, featuring an exceptional lineup of artists that will leave you captivated and craving more. Inspired by the thriving music scene and the untamed spirit of the Wild West, this festival aims to create an unforgettable experience where music enthusiasts from all walks of life can come together and revel in the magic of live performances.
Strategy: This festival was in need of a full scale branding identity. The logo for Wild West Music Fest is based on the wooden lettering that was commonplace in Old Western towns and incorporates subtle imperfections to evoke a sense of authenticity. Additionally, an earthy color palette was selected to hint at the rugged landscapes and endless sky of the Wild West. The main accompanying font, Brother 1816 (Printed) was selected to be paired with the custom logo because it too has a slight imperfectness to it but is still legible. Western animals such as the coyote, rattlesnake, and scorpion were selected to be imagery for each day of the festival, differentiating one day from the other.
This project was awarded a Silver ADDY from the American Advertising Federation of Birmingham.
