Project Brief: A kinetic typography animation examining Helvetica in detail.

Strategy: Helvetica is known for its clean and timeless design. By using a black and white palette, the typography itself is emphasized. This allows viewers to appreciate the nuances of Helvetica's letterforms, strokes, and spacing. A pop of red is added throughout to represent Switzerland, the country in which Helvetica was created. The contrast between the monochromatic scheme and the vibrant red highlights enhances the overall impact of the specimen, drawing attention to key elements and creating a dynamic visual experience. This approach ensures that the typography remains the focal point, while the touches of red infuse the design with a sense of national identity and personality.